To ensure our customers to have access to comfortable, quality, elegant and different designs and give support our customers to maintain their development continuously in terms of health, success by means of the comfort and difference we offer.
To become an exemplary organization to our customers and employees by creating value and resource for our country.

In a rapidly changing world, it is to meet the customer expectations in the maximum level on basis of respect to humanity and nature, become an international trademark by expanding our growth rate constantly by innovative and quality presentations, create more employment every day and thus contribute to the local and national economy.